Amazon confirmed Prime Big Deal Days for October 6 and 7, starting 12:01 a.m. Pacific, across 22 countries. The deal submission window for US sellers was extended from September 8 to September 22, but the inbound inventory deadlines were not extended with it, so a late deal still needs stock that is already checked in. Amazon also confirmed that Prime Big Deal Days promotional prices are excluded from the 30-day and 60-day lookback windows it uses to validate Black Friday and Cyber Monday deal pricing. That removes the old worry that an October discount would block a November one. The holiday peak fulfillment surcharge starts October 15, one week after the event ends.
Amazon is removing the $10,000-per-month sales threshold for its commercial liability insurance requirement in 11 enhanced safety categories, and dietary supplements are on the list alongside children's products, cosmetics, ingestibles and lithium battery products. From November 2, any seller with even one unit sold in those categories must hold $1 million per occurrence and $1 million aggregate commercial general, excess or umbrella liability coverage with a deductible no higher than $10,000, naming Amazon.com Services LLC and its affiliates and assignees as additional insureds. Small and new supplement brands that never crossed the old threshold are the ones caught by this. Amazon's 2021 insurance rule was loosely enforced, so it is not yet clear whether November 2 brings listing suppressions, but the requirement is on the books.
Since August 10, Amazon has automatically enrolled every active Sponsored Products campaign into creator placements: ads served inside reviews, buying guides and editorial content from Amazon Influencer Program creators, with clicks landing on the product detail page. There was no opt-in step. A campaign-level setting called Increase reach is the default and turns this on; the alternative, Limit off-Amazon spend, restricts it. Your maximum bid applies to these clicks, dynamic bidding applies, but Top of Search and Product Page bid adjustments do not. Because this inventory is blended into normal campaign reporting, a change in CPC or conversion rate since mid-August may be creator traffic rather than a change in the search auction.
Six months after the March 31 supplement policy deadline, the pattern is clear: Amazon has not run a mass delisting. Instead it is automatically removing non-compliant claim language from titles, bullets and descriptions with little or no explanation of what triggered the edit, so brands are discovering changes by rereading their own listings. Separately, some large supplement brands have started lab-testing competitors' products and reporting failures, a tactic that has taken down rivals' listings. On the workflow side, Amazon released a bulk test request form tool so sellers can submit TRFs across multiple products and stores in one action instead of one form per product per store. An unresolved TRF still ends in a suppressed listing.
Amazon's seventh annual seller conference runs this week in Seattle with the VPs for selling partner experience, fulfillment, trust and store integrity, and seller support all on the speaker list. Major product announcements come out of the general sessions, which are streamed and later posted as recordings, so there is no need to be in the room. Based on the speaker lineup and what shipped in the first half of the year, the likely themes are AI-assisted listing tools built around the 75-character title and Item Highlights fields, shopping-agent visibility dashboards, and FBA program expansions. We will cover confirmed announcements in the next edition.